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Awards at its SmartMarketing conference in New Orleans. The awards honor the top
marketing, public relations, and advertising efforts for the Dairy Industry. This year's
competition, co-sponsored by Dairy Field Magazine, featured more than 200 entries
ranging from website design to new product packaging.
The award for the "Best Overall Ethnic Marketing Campaign" was presented to
Meadow Gold Dairy of Utah for its program that used Miss Latina US as its spokesperson
to promote Meadow Gold products in print ads, TV ads, on coupons and at public
appearances. As a result of the campaign, Meadow Gold has increased sales and brand
awareness among the Hispanic population for its entire product line.
Pageant contestants at MACY'S department store in San Antonio during
Titleholder at MACY'S
campaign in TX.
Award-winning campaign by Meadow Gold with Miss Latina US
IDFA Announces 2004 Achieving Excellence Award Winners
(New Orleans - March 18, 2004) The International Dairy Foods Association
(IDFA) today announced the winners of the 2004 Achieving Excellence
Sponsorship of the Miss U.S. Latina™ national and state pageants and their winners offers excellent market
opportunity and exposure. Hispanics have a high regard for pageant queens and the prestigious image of
Miss U.S. Latina titleholders make them especially attractive to this market -- both in English and Spanish.
|Namaste Laboratories launched into the U.S. Hispanic market with Miss U.S. Latina 2010 endorsing their ORS hair care brand
nationally and have since added sponsorships of affilliated state pageants in target markets.
can include ad campaigns,
spokesmodel and product/
personal appearances at
public functions, events
and company premises,
brand exposure at pageant
events, and much more.